Overview:
The food and beverage industry in the Kingdom of Saudi Arabia has developed greatly over the past years, which constituted an opportunity to invest in this promising sector. That was the motive for establishing the Vento chain as a reliable brand for the ancient Italian gelato industry, to be one of the most distinguished brands and the most widely spread around the Kingdom.
Mission:
To establish a brand name, build a visual identity and art direction, and design packaging items that capture the essence of Italian design and the natural freshness of gelato while adding a contemporary twist to appeal to the market and customers.
Services:
- • Innovation in brand naming
- • Formation of a visual identity
- • Development of the art direction
- • Design and development of packaging
Work Stages:
01
Research and analysis:
Following the customary project launch meeting for our projects, our team set out to synthesize the gathered data into a comprehensive creative vision that highlights the knowledge and semantic gaps for conducting a broad study about the industry, rivals, and best practices, analyzing them to begin developing the outputs.
02
Brand Name Innovation:
As a consequence of the in-depth research and analysis, a number of brand name choices were offered, each based on a strong creative idea that suited the client's goals and desired market positioning. To be the protagonist of the brand-new success tale, the name 'Vento' was picked.
03
Creation of the visual identity:
'The brand logo' served as the foundation for the visual identity of the new star in the food and beverage industry. After developing the final visual identity guide, our creative team designed the logo structure in accordance with the specifications and color preferences of the client.
04
Creating the Art Direction:
Understanding the industry and the desired positioning of the brand are two of the most crucial elements of developing the art direction. This will help you to develop a strong artistic direction that communicates the brand's hidden message and speaks for it without using a single word.
05
Designing packaging products:
Our team has created functional packaging goods for a range of 'Vento' items that provide the customer with a unique experience with each purchase of a new product.
